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The Salesforce connector enables financial institutions to integrate with Salesforce Customer Relationship Management (CRM). Providing a ready-to-use solution, the connector minimizes development effort, so that both banks’ customer service representatives and their customers can quickly benefit from Salesforce’s CRM capabilities. This connector integrates with the Salesforce API v56.0. Linking Salesforce APIs to the Grand Central Unified API Specification, the connector simplifies a secure Salesforce integration through pre-configured CRM interaction paths and clearly defined endpoints. This facilitates seamless, real-time synchronization and data management. The connector empowers customer engagement by ensuring the retrieval of accurate and up-to-date customer data including email address, phone number, and postal address from Salesforce. For information about the Grand Central Unified API Specification endpoints that support these features, see Reference.